Rodeo Austin injects $68.8 million into Central Texas economy

August 2011 – Since the first show in 1938, the Star of Texas Fair & Rodeo has become an important cultural event and tourism attraction for Central Texas. Austin’s supporters, volunteers, and donors have raised over $30 million for Texas youth, including $5.0 million in scholarships. TXP, Inc. is proud the Rodeo Austin retained the firm to update its original economic and tax revenue impact study.

Click HERE to access a related story in the Austin American-Statesman.