Market Feasibility Analysis for the Spectrum Development in Pearland, Texas

Pearland Economic Development Corporation (PEDC)

As part of a land use strategy planning team, TXP partnered with the PEDC to position the Spectrum development as a sustainable employment center along the Highway 288 Corridor. As part of the effort to plan the build-out of the development, TXP was tasked with conducting a market feasibility study to determine overall demand projections for the Spectrum project. The analysis included a discussion of market environment, including the macro situation, overall economic and demographic forecasts, and projections of specific real estate demand. Additionally, a review of development orientation was conducted along with TXP’s projections for absorption.